HD Radio Alliance Touts Next Wave of Multicast Stations

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HD Radio Alliance Touts Next Wave of Multicast Stations

May 14, 2008 3:57 PM

Orlando, FL - May 14, 2008 - The HD Digital Radio Alliance is touting the most recent set of HD Radio multicast format launches. As part of its effort in promoting the HD Radio rollout, the alliance is coordinating stations in a market to provide unique formats for the multicast streams. A press release issued by the alliance notes the unique format choices of these stations.

Indie music formats:

  • Ichannel (Bonneville Chicago, IL; Washington, DC; St. Louis, MO; Salt Lake City, UT)
  • Radio You Boston (Greater Media: Boston, MA)
  • Local 107 -- Local Artists (Emmis: Austin, TX)
  • Indie and Ultra-New Rock (CBS Radio: Boston, MA)
  • Local Music (Entercom: Seattle, WA)
  • Indie Rock (Clear Channel: Portland, OR; Oklahoma City, OK, Seattle, WA)
  • Rock Independent Radio -- 94.7 Too (Entercom: Portland, OR)
  • Erockster (Clear Channel: Los Angeles, CA; Philadelphia, PA; Washington, DC)
  • RIFF2 (Greater Media: Detroit, MI)

Forgotten formats:

  • Live Rock -- WMMR Archives (Greater Media: Philadelphia, PA)
  • WNEW (CBS Radio: New York, NY)
  • Smooth Jazz (Clear Channel: Pittsburgh, PA)
  • 80s-based Adult Hits (CBS Radio: Las Vegas, NV; McAllen-Brownsville-Harlingen, TX, New York, NY)
  • Radio Free Hawaii (Clear Channel: Hawaii)
  • Haney's Big House 96.1 HD2 (Beasley: Ft. Myers-Naples-Marco Island, FL)
  • Classical Music (Greater Media: Philadelphia, PA)

Niche demographic formats

  • Gretchen 99.9 (Beasley: Miami, FL)
  • Country/Southern Rock (Citadel: Atlanta, GA)
  • Old Skool Hip Hop (Clear Channel: Boston, MA)
  • Punk Young Alternative (Emmis: Chicago, IL)
  • Oldies (Buckley: Hartford-New Britain-Middletown, CT)
  • 80's Channel (WBEB: Philadelphia, PA)
  • Chick Rock (CBS Radio: Dallas-Ft. Worth, TX)
  • International Hits (Bonneville: Cincinnati, OH)
  • Solid Gold 106 (Beasley: Ft. Myers-Naples-Marco Island, FL)

The alliance has also coordinated a common branding for multicast stations. Alliance websites will feature the multicast formats available with a "flashy new logo" the will "stand out in a bold orange box" according to the alliance. However, when Radio went to find these flashy logos and oranges boxes we found none.