HD Radio Grows in Listening and Receiver Sales
Jan 6, 2014 1:34 PM, By Doug Irwin, CPBE DRB
Columbia, MD - Jan 6, 2014 - iBiquity Digital has announced significant growth in listening hours and HD Radio receiver sales.
With an annual growth rate of more than 150 percent in 2013, in-car listening to stations broadcasting with HD Radio has exceeded 3 billion hours. This is a result of the growth of the installed base of HD Radio receivers in cars, both factory-installed and aftermarket. An estimated 7.5 million receivers will be added in 2014, and so the number of HD Radio receivers on America's highways is expected to exceed 22 million by the end of the year. Currently, 2,200 stations offer digital broadcast services to their over-the-air audiences. These stations account for 78 percent of all radio listening in the USA.
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HD Radio receiver sales continue to grow, with a new radio sold (on average) every 6 seconds. Almost 17.5 million HD Radio receivers have been sold, with more than 15 million already factory-installed in new cars or as aftermarket units. Some salient facts about HD Radio penetration in the automobile market:
� All major automakers will include factory-installed HD Radio receivers in 2014.
� More than 200 vehicle brands will include HD Radio in 2014, half will be sold as standard equipment.
� 5.5 million HD Radio receivers were sold in 2013.
� More than 30 percent of all new vehicles sold last year included HD Radio.
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This past year also saw the largest SKU count increase in aftermarket HD Radio auto products; nearly double that of 2012. CE unit shipments through 2013 now total over 2.3 million. Additionally, 2013 saw a significant expansion of the traditional AV market as both Marantz and Yamaha introduced several new preamp / tuner products incorporating digital technology.
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