iBiquity and Tagstation Unveil Joint Product Demo at CES
Jan 5, 2015 10:48 AM, Doug Irwin, CPBE AMD DRB
LAS VEGAS� iBiquity Digital Corporation along with Tagstation, the developers of the NextRadio platform, announced the launch of their first joint product, which demonstrates the benefits of interactive digital radio in a connected car.
The demonstration platform is the first combination of both analog and HD Radio� broadcasting with NextRadio� services. It will showcase the benefits of the �Connected Car� combining free over-the-air broadcast radio services with the visual and digital capabilities of the NextRadio app. The combined technologies will deliver a personalized and contextual suite of services to the car radio platform enabling a level of engagement, programming information and interactivity never before available for local radio services.
�The joint development agreement between TagStation and iBiquity provides automakers and broadcasters the opportunity to develop solutions that ensure radio listeners have the optimal, modern experience with all broadcast radio programming,� said Paul Brenner, SVP for TagStation. �By adding connectivity to broadcast radio, both analog and digital, for the built-in connected car and paired smartphone car we have been able to provide a rich suite of interactive services that connect people with radio like never before.�
TagStation''s NextRadio cross- platform technology extends from smartphones, tablets, and now to the automotive dash transforming radio broadcasts into a visually engaging and interactive experience.
Unveiling the world''s first prototype automotive platform that combines the companies'' respective technologies, iBiquity Digital and TagStation''s CES exhibit comes four months after the companies initially announced their joint development agreement. CES will serve as a platform to showcase the consumer benefits of digital broadcasting coupled with contextual, IP delivered services to automotive and consumer electronics product planners and developers.
The convergence of these technologies will be showcased at the International CES on Tuesday, January 6 � Friday, January 9, 2015 at booth # 8232 at the Las Vegas Convention Center''s Central Hall.