iBiquity Announces Further Growth of HD Radio
Sep 14, 2014 11:32 AM, Doug Irwin, CPBE AMD DRB
COLUMBIA, MD.�iBiquity Digital Corporation today announced continued growth in HD Radio stations, listening and broadcast revenue, and shared new research showing broad consumer satisfaction with HD Radio broadcasts.
The last five years have shown continued growth for stations upgrading to HD Radio broadcasts and launching HD2, HD3, and HD4 channels. Over 2,250 stations have upgraded to HD Radio broadcasts and close to 2,100 currently are on the air. There are more than 1,500 HD2, HD3, and HD4 channels on air. There are nearly 23 million HD Radio receivers in use with close to 20 Million in HD Radio-equipped vehicles, factory installed and aftermarket. A vehicle with an HD Radio receiver is sold every 4 seconds, some 20,000 vehicles per day.
Over 650 stations are now supporting HD Radio Artist Experience on over 1,100 digital broadcasts. This feature enables stations to display synchronized images such as artist images, station logos and advertiser logos with the on-air programming. Artist Experience is now widely available in new vehicles. 15 automakers including, Audi, BMW, Chevrolet, GMC, Honda, Hyundai, Kia, Lexus, Mazda, Mercedes, Subaru, Tesla, Toyota, and VW support the feature with more on the way. HD Radio aftermarket car manufacturers Alpine, Clarion, JVC, Kenwood, Pioneer, Sony and Insignia also support Artist Experience.
HD Radio data services are producing revenue for broadcasters. National HD Radio networks built by Clear Channel Total Traffic and HERE (working with the Broadcaster Traffic Consortium) provide free local traffic, weather, fuel, and news information to a broad cross-section of vehicles. There are more than 650 radio stations between the two networks sending out digital traffic and information to local markets across the country. Five automotive brands, JVC and Garmin offer HD Radio data services in their products.
75% of all Adults 12+ listen to HD Radio stations each week. With almost 20 million HD Radio-equipped cars on the road, there are over 56 million hours of in-car HD Radio listening per week. Research recently completed by the RDA Group, an automotive consumer research firm, shows growing HD Radio Awareness, satisfaction and advocacy. A survey of 1,022 new car buyers, including 500 HD Radio users revealed:
� HD Radio awareness is growing: 71% of consumers are aware of HD Radio Technology, up from 60% in 2012.� HD Radio satisfaction is high among Users: 91% of HD Radio users are �completely'' or �very'' satisfied.� There is Broad Satisfaction with HD Radio Services: 92% of users are �completely'' or �very'' satisfied with the digital audio quality, 89% with program info (song title, artist and album display), 86% with the service being free, 82% with HD2, HD3, and HD4 channels, 74% with artist experience (album art and station logos), and 72% with real time traffic updates. All of these numbers represent increases over the 2012 data.