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Ibiquity, Citadel Deal on Ads for License Fees - Radio Magazine

Ibiquity, Citadel Deal on Ads for License Fees

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Ibiquity, Citadel Deal on Ads for License Fees

Sep 27, 2010 3:36 PM

Columbia, MD, New York - Sep 27, 2010 - Citadel Media and iBiquity Digital have created a partnership that will enable stations to upgrade to digital broadcasting while avoiding cash expenditure. Stations will have the opportunity to provide on-air inventory to Citadel Media in exchange for the HD Radio license fee and equipment supplied by Broadcast Electronics, Continental, Harris and Nautel.

Bob Struble, president and CEO of iBiquity Digital, said, "This new marketing agreement will help radio stations upgrade to digital -- and join the 2,000-plus stations that have already done so."

Details on HD Radio licensing are posted on the iBiquity website.

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