iBiquity Gives HD Radio Progress Update for Radio Show
Sep 10, 2014 11:46 AM, Doug Irwin, CPBE AMD DRB
COLUMBIA, MD.�iBiquity Digital Corporation has announced continued growth and feature-expansion for HD radio in the automotive segment. All major auto manufacturers in the U.S. now offer HD Radio-equipped vehicles.
There are nearly 20 million factory- installed and aftermarket vehicles with HD Radio receivers on the road today. An HD Radio-equipped vehicle is sold in the U.S. every 4 seconds--some 20,000 cars per day. The increase in vehicles delivering the HD Radio experience has increased every year since 2007 when BMW first launched the technology.
The number of supported platforms has been growing steadily:
Three new automotive brands (Nissan, Chrysler, and Lamborghini) have added HD Radio receivers since last year''s NAB Radio Show. About half of the HD Radio-equipped models offer the digital radio platform as standard equipment. There are over 185+ different HD Radio-equipped models available in dealer''s showrooms with more than half selling for under $35,000 MSRP, and more than three quarters for under $50,000. Close to 40% of all new cars sold in 2014 are expected to be delivered with factory-installed HD Radio receivers.
Automakers are maximizing the HD Radio experience by supporting all of the latest audio, traffic, and data features. 15 automakers including, Audi, BMW, Buick, Chevrolet, GMC, Honda, Hyundai, Kia, Lexus, Mazda, Mercedes, Subaru, Tesla, Toyota, VW and more than 1,100 digital channels now support the latest HD Radio Artist Experience feature, displaying images such as album cover art and station logos. Automakers are innovating around HD Radio features: Volkswagen is using station logos to identify AM and FM presets and Subaru is displaying station logos on their station list.
HD Radio traffic implementations are also growing. Five auto brands have launched vehicles with free-over-the-air traffic updates broadcast, fed by the Clear Channel Total Traffic or the HERE and Broadcaster Traffic Consortium HD Radio networks. Toyota, Lexus, Honda, Mazda, and Mitsubishi all have increased their sales of vehicles equipped with HD Radio traffic services, also providing additional information like weather, fuel prices, and headline news details to thousands of vehicles.
HD Radio receivers are or will be available as a factory installed feature from 35 automotive brands including Acura, Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Mazda, Mercedes-Benz, MINI USA, Mitsubishi, Nissan, Porsche, Ram, Rolls-Royce, Scion, Subaru, Tesla, Toyota, Volkswagen, and Volvo.
The HD Radio system is available across the U.S. and Mexico, with close to 2,200 digital stations on-air, along with over 1,500 HD2/HD3 digital-only channels. A sampling of the formats on these extra channels, which vary in different markets around the country, include Dance/Electronica, Bluegrass Country, Comedy, Local Music, Chill/Coffee Shop Music, South Asian, Talk, News, and Sports, to name just a few.
iBiquity showed five HD Radio-equipped vehicles at the NAB Radio Show.