iBiquity: HD Radio Broadcast Services Grow Across North America
Jan 6, 2014 8:09 AM, By Doug Irwin, CPBE DRB
Columbia, MD - Jan 6, 2014 - iBiquity Digital has announced growth in audiences in the U.S. in addition to digital broadcast services in Mexico and Canada.
According to the latest Spring 2013 Nielsen Audio Nationwide audience estimates, more than 4 million people listen to an HD2/HD3 channel in an average week. This represents a 238 percent increase in average quarter hour audience from the fall 2011 survey. During the same period, cume audience (the number of unique listeners) grew more than 200 percent. These audience figures include those listening to analog translators fed by HD Radio streams.
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Currently there are 1,475 HD2/HD3 programs offered by digital broadcasters.
HD Radio has been adopted as the digital radio standard for the AM and FM bands in Mexico. 36 AM and FM stations there now broadcasting digitally, including 13 stations in Mexico City alone. These digital broadcasts reach some 33 million people nationwide - 25 percent of the Mexican population, and more stations throughout Mexico are in the process of converting to digital broadcasting. Digital radios are available at seven major CE retail chains as well as factory-installed in vehicles from Ford, Dodge, Jeep, Lincoln, Mazda, Toyota and Mercedes.
HD Radio broadcasts have also reached Canada. CMR 103.1FM is broadcasting in Toronto and data services have been tested with Corus Media, one of the largest commercial broadcasters in that country, with the support of the US based Broadcaster Traffic Consortium. Digital radios are currently available in Canada in new cars from Audi, BMW, Ford, Hyundai, Jaguar, Land Rover, Mazda, Mercedes Benz, Volkswagen, and Volvo and from aftermarket manufacturers Alpine, Clarion, JVC, Kenwood, Pioneer and Sony. Home AV products are also available from Denon, Onkyo and Yamaha.
iBiquity will exhibit at the 2014 CES show in Las Vegas, in the Central Hall, Booth 8232.
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