iBiquity: Nearly Half of New Cars Sold in 2014 Have HD Radio
Jan 5, 2015 10:57 AM, Doug Irwin, CPBE AMD DRB
LAS VEGAS�iBiquity Digital has announced nearly 25 million HD Radio units have been sold in the U.S. More than 2,000 stations (including 98 of the top 100) across the country are now utilizing HD Radio Technology.
All major auto brands now offer factory-installed HD Radio receivers as part of their model lines. HD Radio receivers are standard equipment on all vehicles sold by eight automakers, including Scion, Mini, Volvo and BMW. Almost half of all cars sold in the US came equipped with HD Radio receivers in 2014.
HD Radio consumer awareness and satisfaction rose accordingly in 2014. Market research revealed 71% of all consumers are aware of the service and 90% of consumers aged 20-39 are aware. Importantly, 91% of HD Radio owners express satisfaction with their experience, and 97% would recommend HD Radio technology to their friends and family. With more broadcasters, auto manufacturers and consumer electronic providers on board than ever before, iBiquity will lead an aggressive consumer marketing campaign in 2015 to continue these encouraging trends.
�HD Radio Technology is now shipping in close to half of all cars sold and provides a massive platform for AM/FM broadcasters to offer a rich suite of services in the new Connected Car,� said Robert Struble, president and CEO of iBiquity. �With another year of over 30% HD Radio unit sales growth, and corresponding increases in consumer listening, awareness and satisfaction, broadcasters are providing more free, digital quality programming and new HD Radio services than ever before, including a wide range of traditional and genre-specific content.�