iHeartMedia Names EVP/Chief Marketing Officer
Oct 15, 2014 10:30 AM
NEW YORK� iHeartMedia Inc., has chosen advertising and media executive Gayle Troberman to fill the newly created role of executive vice president and chief marketing officer. Troberman will report to Chairman and CEO Bob Pittman.
She will develop a marketing innovation agenda that leverages the company''s content, experiences and technologies to bring brands together in new ways with consumers of all of the company''s businesses, including Clear Channel Outdoor; iHeartMedia''s 859 radio stations; and iHeartRadio.
Troberman joins iHeartMedia from IPG Mediabrands, where she served as chief marketing and ideas officer.
Prior to this position, Troberman spent 16 years at Microsoft as chief creative officer, where she was responsible for the company''s portfolio of brands and global advertising across consumer and B-to-B products, including Windows, Office, Bing and Xbox.
She also created the industry''s first branded entertainment division at MSN, where she developed many of first online video series and pioneered the premise that with the Internet, brands, agencies and media companies could collaborate in new ways, breaking down barriers between marketers, creators, engineers and consumers.
Troberman joined Microsoft from Manning Selvage and Lee, where she served as vice president of consumer marketing and focused on applying consumer public relations principles to a range of technology brands and products before they developed paid media and advertising strategies.