iHeartRadio Show Your Stripes Receives Two Halo Awards
May 31, 2014 2:49 PM
New York � May 29, 2014 - Clear Channel Media and Entertainment announced that iHeartRadio Show Your Stripes, its effort to help veterans re-enter the workplace by highlighting their valuable training and experience, has received two Halo Awards for its work. iHeartRadio Show Your Stripes won the 2014 Halo Award for Best Message-Focused Campaign, a category recognizing businesses that use its resources to share a specific message, as well as a second Halo Award for Best Social Service Campaign for its targeted approach to addressing the growing social issue of veteran unemployment. iHeartRadio Show Your Stripes was the only campaign to be honored twice at this year''s event.
Since the program's launch, Clear Channel has invested more than $100 million in radio, digital and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace. Clear Channel's iHeartRadio Show Your Stripes is the largest public service program in the company's history and the most mainstream public campaign addressing the growing issue of U.S. veteran unemployment in communities across the nation.
For the past 11 years, the Cause Marketing Forum's Halo Awards have recognized businesses and nonprofits that "do well by doing good." The Halo Awards are the highest annual accolade in North America within the field of cause marketing honoring nine categories with four finalists in each category. View a list of all Cause Marketing Halo Award Winners here.