Katz Radio Group Acquires Net Radio Sales
Jul 11, 2007 10:00 AM
New York - Jul 10, 2007 - Katz Radio Group has acquired Net Radio Sales from Aritaur Communications. Net Radio Sales, to be renamed Katz Net Radio Sales, sells streaming audio as well as all forms of interactive advertising across its digital network of Internet station affiliates and provides audience and impression measurement for every advertising campaign. The company represents a network of more than 1,000 Internet radio streams-both broadcast and Internet-only stations-reaching over 5 million listeners each month. Katz Net Radio Sales will be led by Jennifer Lane, the current president of Net Radio Sales. Lane started Net Radio Sales in 2003.
As part of this transaction, Katz entered an exclusive agreement to use the Internet radio audience measurement tools created by one of Aritaur's partners, Ando Media.