Katz Radio Group Forms Digital Unit
May 1, 2008 12:08 PM
New York - Apr 29, 2008 - The Katz Radio Group (KRG) formed a new division that will focus on expanding the company's digital efforts by offering national advertisers the ability to reach their target audiences through several different channels, including on-air, online, HD Radio and mobile. Called Katz 360 Sales, it will capitalize on Katz Radio's 2007 acquisition of Net Radio Sales by consolidating all of KRG's digital assets into a single unit. Brian Benedik, formerly the president of KRG's Christal Radio, was named president of Katz 360 Sales, which will be based in New York.
Along with Katz Net Radio Sales, which under the direction of Jennifer Lane sells streaming audio with all forms of interactive advertising, Katz has formed a number of relationships with online and mobile providers. Katz Mobile established a partnership with Hipcricket two years ago to work with traditional and interactive departments at agencies to customize mobile solutions for national advertisers. In coordination with multiple partners, Katz Database works with the advertising community on database and viral campaigns. KRG also has an exclusive national relationship with Ando Media to use its leading-edge Internet radio audience measurement tools.
Benedik has been President of Christal Radio since 2005. Before taking that role, he was the general sales manager of radio station Z-100 in New York. He also served as the midwest divisional vice president for Clear Channel radio sales and held a number of positions with KRG's Eastman Radio group.