Latest NextRadio Trends Show Listeners Like What They Hear
Nov 18, 2014 9:11 AM, Doug Irwin, CPBE AMD DRB
INDIANAPOLIS�There are a couple of very interesting items pointed out in the latest blog entry (about NextRadio) from the tagstation team.
First is an interesting article that was published in the Boston Globe on November 6th. It points out the obvious advantages to using a smartphone for FM reception, and clearly the author likes the NextRadio app and encourages others to use it.
Second is a graphic showing that persons using the NextRadio app are using it longer and longer as time goes on�certainly a good sign.
From the blog post: �Listening hours are climbing at a rate of 22% month-over-month on average while listeners grow at a rate of about 15% each month. What does this mean for radio? Simply, NextRadio makes FM portable again, and when FM is portable, people use it. And when they like the experience, they listen more.�