Liquid Compass Launches New Ad Sales Division
Sep 21, 2006 2:50 PM
Denver - Sep 20, 2006 - Liquid Compass launched its Ad Sales Division today. This newest offering for Liquid Compass clients aggregates unsold streaming ad inventory and matches it with national advertisers seeking local radio ad placements.
Liquid Compass assists stations by selling the station's unsold streaming advertising inventory and packages it with other clients' inventory for sale to national advertisers. The Ad Sales Division of Liquid Compass handles the sales process, all spot scheduling, tracking and follow-up reporting, which includes total impressions, total time spent listening, average listenership and other pertinent data.