ATLANTA�Lori Lewis has been named vice president of social media for�Cumulus Media. This is a new position for the company.�She will report to Cumulus President and CEO Lew Dickey.�
The former Jacobs Media consultant and radio personality will be tasked with working with �Cumulus� programming and sales teams to develop integrated social media strategies for the company�s radio stations and network, Westwood One. She will also provide social media solutions to affiliate partners as part of the Enterprise Solutions Group.
Cumulus Senior Vice President Gary Pizzati said, �Without question, Lori is the most qualified person to develop the social media strategy for Cumulus.��
At Jacobs Media, Lewis oversaw digital and social strategy consulting for radio stations and network clients.
�This newly expanding revenue stream requires the leadership necessary to drive engagement and sales,��Pizzati said.�
Lewis said in a release that her new job was to �create real value and impact socially for our audiences, advertisers and affiliate partners. Many mistake social for volume, when in fact it�s about differentiating.��