Lori Lewis Takes on Brand New Position at Cumulus

She has been named VP of social media
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ATLANTA�Lori Lewis has been named vice president of social media for�Cumulus Media. This is a new position for the company.�She will report to Cumulus President and CEO Lew Dickey.�

The former Jacobs Media consultant and radio personality will be tasked with working with �Cumulus� programming and sales teams to develop integrated social media strategies for the company�s radio stations and network, Westwood One. She will also provide social media solutions to affiliate partners as part of the Enterprise Solutions Group.

Cumulus Senior Vice President Gary Pizzati said, �Without question, Lori is the most qualified person to develop the social media strategy for Cumulus.��

At Jacobs Media, Lewis oversaw digital and social strategy consulting for radio stations and network clients.

�This newly expanding revenue stream requires the leadership necessary to drive engagement and sales,��Pizzati said.�

Lewis said in a release that her new job was to �create real value and impact socially for our audiences, advertisers and affiliate partners. Many mistake social for volume, when in fact it�s about differentiating.��


Cumulus Taps Bouvard promo image

Cumulus Taps Bouvard

Cumulus said in a release that media research, sales and marketing executive Pierre Bouvard has been appointed to the newly created role of chief marketing officer