Marketing to Millennials, Explained

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Marketing to Millennials, Explained

Jan 22, 2015 11:57 AM

NEW HAVEN, CONN.� Radio marketing firm CRN International has released new findings on Millennials and how they interact with media in a new whitepaper entitled �How Millennials Respond to Radio Messaging.�

The report explores results of an online research poll of 525 consumers in the18-to-34 demographic.

The findings indicate that Millennials'' messaging preferences are not radically different from the overall survey base: Custom content is the messaging format most likely to move them to purchase consideration, followed by contests and sweepstakes and then by traditional spot commercials.

Custom content was cited as the messaging form that interested Millennials the most, indicated by 75 percent. Traditional spot commercials were cited by only 2 percent.

More than 70 percent of respondents said they don''t hang in past the second commercial within the so-called commercial stop set before tuning out.

The Millennials report is part of CRN''s new Marketing Resource Library designed to provide research and insights on various messaging strategies being employed and considered by brand marketers.