Marketron, Ando Media Partner on Integrated Ad System
Feb 23, 2010 1:26 PM
Hailey, ID - Feb 23, 2010 - Marketron and Ando Media have integrated Marketron Revenue Builder, a multi-media sales application with Ando Media's Internet radio ad management and serving platform, Ad Injector. This partnership enables broadcasters to schedule and deliver Internet radio advertising in addition to their terrestrial radio commercials through a tightly integrated system.
The Marketron and Ando partnership introduces a single process for order entry, reporting and invoicing for traditional and Internet radio campaigns. Instructions for streaming spots are delivered from Marketron Revenue Builder to Ando Media's Ad Injector digital platform for immediate processing and execution.
Ando Media monitors audience data for Internet streaming commercials in real-time and combines this data with campaign goals to ensure that advertiser commitments are met and performance validated through Marketron station invoices.
Following declines through 2011, BIA/Kelsey expects a rebound in local media spending beginning in 2012....
The update is a free download for all product users....