Marketron, Counterpoint Software Intro Network Connect to Automate Orders
Mar 8, 2011 9:14 AM
Hailey, ID, and Calabasas, CA - Mar 8, 2011 - Marketron and Counterpoint Software have released Network Connect, a service delivered on the Marketron Exchange platform that enables radio groups to automate the entire process of network schedules from order placement through reporting and affidavit. Network Connect is designed to minimize network spot makegoods and increase sellable airtime by eliminating the manual work of entering network orders into the station traffic system and by electronically returning exact spot times to the networks. Network Connect is exclusively available from Marketron.
Networks including Dial Global and Premiere Networks are participating in Network Connect.
Linking the two systems gives radio broadcasters a fully automated, Web-based, sales and traffic system from initial proposal through fulfillment and invoicing....