Measurecast Weekly Top 25 and Network Top 10 - 03/25 to 03/31 - Radio Magazine

Measurecast Weekly Top 25 and Network Top 10 - 03/25 to 03/31

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Measurecast Weekly Top 25 and Network Top 10 - 03/25 to 03/31

Apr 9, 2002 12:00 PM

INTERNET RADIO BROADCASTERS STREAM MORE HOURS DESPITE MUSIC ROYALTIES PROPOSAL, REPORTS MEASURECAST

More Women Listening to Internet Radio

PORTLAND, Ore., April 1, 2002 - MeasureCast, Inc., the first company to provide Internet radio broadcasters with next-day streaming audience size and demographic data, today reported that Webcasters streamed more hours of on-line radio programming during the week of March 18 than they did the previous week, despite the recent controversy surrounding royalty fees recommended by the Copyright Arbitration Royalty Panel (CARP).

The MeasureCast Internet Radio Listening Index� for the week of March 18 - 24 rose 8%, this after a 5% rise the week before. The total time spent listening to streaming radio stations measured by MeasureCast has increased 495% since January 2001, and 79% since Jan. 6 of this year. Furthermore, the top 10 Internet radio networks for the week of March 18 streamed a combined total of 4,431,731 programming hours - 396,751 more hours than the top 10 networks delivered the week prior

More Women Tune in to Internet Radio
While the majority of people listening to Internet radio stations are men, more women are discovering the joys of streaming radio. Last March, MeasureCast reported that only 28% of Web radio listeners were women. That number rose to 31% during the week of March 18. MeasureCast is seeing other demographic changes, as well. For example, in March 2001, 85% of all Internet radio listening took place during traditional work hours - 5 a.m. to 5 p.m. Pacific. This month, that figure has dropped to 76%, indicating that more people may be tuning in to Web radio broadcasts from home.

Other demographic highlights for the week of March 18:

  • 11% of the week's Internet radio listening took place over the weekend.
  • The peak listening day was Thursday, March 21, with 19% of all listening occurring this day.
  • 28% of Internet radio listeners were between the ages of 25 and 34.
  • 57% were younger than 35, 28% were younger than 25, and 7% were older than 55.
  • The countries with the largest number of Internet radio listeners listening to stations measured by MeasureCast include Canada, Japan, Mexico, the United Kingdom, and the United States.
  • In the U.S., 31% of listeners resided in the South, while 30% were in the West

MeasureCast Top 25 Stations
Virgin Radio secured the top spot in the MeasureCast Top 25� ranking for the third consecutive week. During the week of March 18, the British Webcaster streamed 309,801 hours of programming. Clear Channel Worldwide-owned JazzFM won second place by streaming 207,380 hours. A year ago this week, MEDIAmazing.com claimed the top spot in the MeasureCast Top 25� chart. It streamed 97,322 hours to an audience of 29,180. In the most recent MeasureCast ranking, MEDIAmazing came in sixth by streaming 67,452 hours to 45,643 people. The listener-formatted Internet radio station recently switched from a free service to a subscription service in light of the recent CARP proposals.

Top Internet Radio Networks
The Clear Channel Worldwide network of on-line radio stations continued its reign as the number one on-line radio network, based on the total number of hours streamed. Its 198 streaming AM and FM stations delivered 1,256,457 hours. The second most-listened-to streaming radio network was Warp Radio. Its 169 AM and FM stations streamed a total of 633,763 hours.

Top 10 Internet Radio Networks (Monday, March 18, 2002 - Sunday, March 24, 2002)

Rank

Network

TTSL

Cume

1

Clear Channel Worldwide

1,256,457

171,591

2

Warp Radio

633,763

131,920

3

Radio Free Virgin

567,952

125,293

4

StreamAudio

519,587

88,142

5

Virgin Radio

433,686

90,906

6

Internet Radio, Inc.

298,905

101,968

7

SurferNETWORK

253,368

37,534

8

Public Interactive

166,709

41,930

9

New York Times - WQXR

160,538

26,270

10

KING-FM

140,766

23,808

The MeasureCast Weekly Top 25? (Monday, March 18, 2002 - Sunday, March 24, 2002)

LW

TW

StationFormat

Owner/Network

TTSL

Cume

1

1

Virgin Radio/1215 AM & 105.8 FM
(London)Hot Adult ContemporaryVirgin Radio New Media

309,801

60,309

2

2

jazzfm/102.2 FM & 100.4 FM
(London)JazzJazzfm.com/
Clear Channel Worldwide

207,380

66,648

4

3

WQXR-FM/96.3
(New York, NY)ClassicalThe New York Times

160,538

26,270

3

4

KING-FM/98.1
(Seattle, WA)ClassicalClassic Radio Inc./
RealBroadcast Networks

140,766

23,808

5

5

KNAC.COM
(Internet-only)RockKNAC.COM

91,579

15,985

14

6

MEDIAmazing
(Internet-only)Listener
FormattedMEDIAmazing

67,452

45,645

6

7

3WK Undergroundradio
(Internet-only)Alternative
Rock3WK

61,659

20,382

--

8

KKDA-FM/104.5
(Dallas, TX)Urban Adult ContemporaryService Broadcasting

60,087

7,155

8

9

BlueGrass Country
(Internet-only)CountryAmerican University/
Warp Radio

58,951

24,667

7

10

WFXZ-FM/93.7
(Wilmington, NC)Classic RockSea-Comm Media/
Warp Radio

53,103

8,668

11

11

Beethoven.com
(Internet-only)ClassicalBeethoven.com

49,483

10,126

10

12

Virgin Radio Classic
(Internet-only)Classic RockVirgin Radio New Media

49,454

10,294

18

13

WBLS-FM/107.5
(New York, NY)Hip HopInner City Broadcasting/
BroadcastURBAN

47,522

9,308

12

14

ChoiceRadio New Age
(Internet-only)New AgeInternet Radio, Inc.

46,936

12,838

17

15

WHTZ-FM/100.3
(New York, NY)CHR/Top 40Clear Channel Worldwide

45,609

9,084

16

16

WEEI-AM/850
(Boston, MA)Sports TalkEntercom/
StreamAudio

44,828

7,324

15

17

WCPE-FM/89.7
(Wake Forest, NC)ClassicalEducational Information Corporation

44,779

8,814

19

18

ChoiceRadio Classical
(Internet-only)ClassicalInternet Radio, Inc.

39,888

12,487

20

19

Alice New Media
(Internet-only)MiscellaneousAlice New Media

35,831

5,805

22

20

ChioceRadio Smooth Jazz
(Internet-only)Smooth JazzInternet Radio, Inc.

35,389

9,416

23

21

XACT Radio
(Internet-only)Listener FormattedXACT Radio Networks

34,947

5,405

52

22

CISS-FM/92.3
(Toronto)CHR/Top 40Rogers Communications

34,814

9,606

21

23

GTOldies
(Internet-only)OldiesGood Time Oldies Radio/Warp Radio

32,647

5,881

31

24

WSB-AM/730
(Atlanta, GA)News/TalkCox Radio, Inc./
StreamAudio

32,098

6,260

25

25

Virgin Radio The Groove
(Internet-only)Urban R&BVirgin Radio New Media

31,910

8,088

Notes:
1. Total TSL (Total Time Spent Listening) is the total number of hours streamed by the broadcaster in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses, and other variables during the reported time period.

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