Media Commerce Systems, Marketron Broadcast Solutions Partner for Radio Ad Buying and Selling
Sep 9, 2009 12:28 PM
Atlanta, GA - Sep 9, 2009 - Media Commerce Systems and Marketron Broadcast Solutions have cooperated to provide a joint electronic buying, ordering, invoicing and payment for the direct-response advertising business. Stand Buy Media from Media Commerce Systems provides an online platform for direct response agencies to locate and make offers to radio stations with remnant inventory that match the campaign's demographic, market and format requirements. Marketron Broadcast Solutions provides business systems to 6,500 U.S. radio stations. Using Marketron Exchange, stations automatically import orders without rekeying from Stand Buy Media and electronically invoice Media Commerce Systems, who pays the station in 10 days.
The integration will utilize the Marketron Exchange platform with Microsoft's Biztalk technology to share data between the primary Marketron business systems with Efficio's front-end sales tools....