Media Monitors Gains MRC Accreditation

Publish date:

Media Monitors Gains MRC Accreditation

Aug 27, 2010 9:31 AM

White Plains, NY - Aug 26, 2010 - The Media Ratings Council has granted continued accreditation to Media Monitors for the Radio Spot Service. The standards Media Monitors has adhered to in research data ensure valid, reliable and effective information for all users.

Media Monitors was the first radio monitoring service to be audited and accredited by MRC in 2008. MRC accreditation provides subscribers with confidence that Media Monitors is identifying and reporting radio advertising occurrences in accordance with MRC Standards.

Media Monitors: PPM Use Alters Spot Set Timings

Stations are adapting to the new rating measurement system....

Media Monitors Adds McGinn

Catriona McGinn will be responsible for identifying and developing new business opportunities across advertising media....