Media Monitors Releases 2010 Radio Totals
Jan 20, 2011 10:40 AM
White Plains, NY - Jan 6, 2011 - Media Monitors has released the 2010 Radio Spot Ten showing the leaders in radio advertising in the last year.
Little has changed in the rankings since 2009, although Media Monitors chose to include the HD Digital Radio Alliance this year. Last year they were omitted because the ads are not revenue-generating ads. The Alliance spots run in unsold inventory.
Geico once again comes in #1 in 2010 with 2,298,351 spots, up more than 350K spots from 2009. The Home Depot remained at #2 with 1,959,994 commercials, up more than 250K spots. McDonald's held on to the #3 spot with 1,267,093 advertisements. Verizon stayed at #4 with 1,193,995 ads. The HD Digital Radio Alliance took the #5 rank with 1,135, 215 spots. Last year the #5 spot was held by AT&T with 946,683 ads, pushed to #8 this year. The Alliance bumped Autozone to #6 with 905,369 commercials, while Wal-Mart follwed at #7 with 772,087 radio spots, only up around 30K spots. Kohl's moved up a notch, replacing Safelite Autoglass at #9 with 586,650 ads. Subway nabbed #10 airing 563,457 ads.
2010 RankAdvertiserSpot Count2009 Rank 1Geico22983511 2The Home Depot19599942 3McDonald's12670933 4Verizon11939954 5HD Digital Radio Alliance1135215N/A 6AutoZone9053696 7Wal-Mart7720877 8AT&T6879305 9Kohl's58665010 10Subway563457
While totals from 2008-2009 stayed level, Media Monitors expected in increase in 2010. They got it. Top 10 advertising spots went up 828,751 from 2009-2010. However, the 2010 total does include the noted HD Radio Alliance change, which probably contributed to the increase.
Geico is the top advertiser nationwide. Wal-Mart drops from 2 to 7....
The new markets follow Arbitron updates to PPM markets....