MIW Releases 2014 Gender Analysis Study

The Mentoring and Inspiring Women in Radio Group says that, as of Dec. 31, 2014, 17.4% of general manager positions out of 11,205 AM and FM radio stations were held by women
Author:
Publish date:

NAPLES, FLA.� The Mentoring and Inspiring Women in Radio Group says that, as of Dec. 31, 2014, 17.4% of general manager positions out of 11,205 AM and FM radio stations were held by women. This is one of the findings of the latest MIW Gender Analysis Study, provided by MStreet Publications.

MIW says that figure represents four-tenths of a percentage point drop from 2013, although there was significant growth from 2004�s 14.9%.

When the numbers are broken down further, other trends emerge. There are fewer female GMs in the top 100 markets � only 16.2% of are helmed by women, as compared to 17.7% in 2013.

In 2014, women held 30.4% of the sales manager positions for the stations surveyed, and this percentage is even higher �31.6%�in the top 100 markets.

However, women currently program only 11.2% of stations, a 0.5% increase from eight years ago. Again, this rate is somewhat better in the top 100 markets; 12.2% of programmers in these markets are female, as compared to 11% in 2013.�

�It is important to track the upward growth and impact of women�s leadership in radio,� said Kay Olin, principle of Olin and Associates and a spokesperson for the Mentoring and Inspiring Women in Radio Group. �This report reminds us, on an annual basis, that we all can make a difference through mentoring and nurturing future leadership.�

The annual study has been compiled, analyzed and released by the MIW�s from information provided by MStreet Publications for 15 years. The information is subject to the limitations of data provided by radio companies, and the analysis is dependent upon the accuracy and completeness of MStreet data as of December 2014.

Related