MixRadio & TargetSpot Launch European Advertising Deal - Radio Magazine

MixRadio & TargetSpot Launch European Advertising Deal

Audio ad sales partnership will span France, Germany and Switzerland
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NEW YORK�Starting this February, MixRadio and TargetSpot will embark on a multi-country audio ad sales partnership that will cover France, Germany and Switzerland.

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MixRadio is a music streaming service; it recently launched a new iOS and Android app. As part of this new partnership MixRadio will work with TargetSpot�s BlueBox digital audio ad network throughout Europe.

�The new partnership with TargetSpot will be integral to executing our strategy in Europe,� said Ralph Pighin, vice president of advertising for MixRadio. �It will allow us to acquire premium advertisers and deliver high quality and targeted selection of advertising to our users that maintains great user experience.�

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