NABEF Announces 2007 Service to America Winners

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NABEF Announces 2007 Service to America Winners

Mar 28, 2008 10:15 AM

Washington, DC - Mar 27, 2008 - The NAB Education Foundation (NABEF) announced the winners of the 10th annual Service to America Awards. The winners will be honored at the Celebration of Service to America Awards dinner on June 9 at The National Building Museum in Washington, DC. The celebration recognizes outstanding community service by local broadcasters.

Service to America Television Award
This award recognizes a television station for the totality of its efforts and its commitment to excellence in serving its community.
WYFF Greenville, SC
Owner: Hearst-Argyle
During 2007, WYFF worked with more than 48 local community organizations on public service and community initiatives. At the core of the station's outreach is its Community Task Force program involving monthly meetings with community leaders to discuss local issues, concerns and ideas. WYFF also has long established relationships with the American Red Cross, Meals on Wheels, the Urban League and the United Way. Other station efforts include the South Carolina Shrinkdown, Safe Kids Upstate, Holiday Sunshine Fund and Virtual Toy Drive.

Service to America President's Special Award
Univision Communications and its local radio and television stations
Univision Communications became the first media company to launch an original, comprehensive national public service campaign designed to educate and prepare the Hispanic community for the transition to digital television. Launched on Oct. 1, 2007, this national multi-platform public service campaign includes PSAs featuring some of Univision, TeleFutura and Galavisi�n's most popular hosts, a Web presence, 30-minute television specials, local newscasts and local outreach efforts.

Service to Children Awards
These awards spotlight television and radio stations for outstanding programs, campaigns and public service announcements produced for the benefit of children.

KSTP-FM Minneapolis, MN
Hubbard Radio
The annual KS95 for Kids Radiothon, which raised more than $912,000 in 2007, is more than an annual event. It is a year-round partnership between KSTP, Gillette Children's Specialty Healthcare and Children's Cancer Research Fund that impacts children and families dealing with cancer and other health challenges. Since 1999, the annual 60-hour broadcast has raised more than $9.5 million.

KRGV Weslaco, TX
Manship Family Stations
Located near the Texas-Mexico border of the Rio Grande Valley, KRGV serves a unique population. Many families in this area live in poverty, and the needs of the children in this community are great. From providing coats, school supplies and library books to helping students prepare for college through its "Gear Up" and "Masterminds" efforts, KRGV helps provide opportunities for needy children to meet their potential.

Service to America Friend in Need Awards
These awards honor broadcasters for outstanding service in the face of natural disasters and other potentially life-threatening situations.

WYCT Pensacola, FL
ADX Communications
When WYCT learned that a local Naval Reserve Unit in their community was deploying to Kuwait, they decided to make them a part of the family. The station got to know the men and women of Battalion 11, broadcast their stories and saw them off when they left for the Middle East. For Thanksgiving, the station sent a member of their morning show to the Middle East to deliver "Letters from Home." In just three days, the station received more than 14,000 letters, far exceeding their goal of 3,000.

Belo Corp.
In March 2007, KTVB News Group took on the issue of methamphetamine use and became the exclusive media contributor to "March Against Meth." The station dedicated 100 percent of its public service resources to this statewide month-long campaign to educate adults and children. Moreover, the campaign resulted in the Idaho Governor's involvement in launching the Idaho Meth Project and created new support for building the area's first detox center.

Service to America Partnership Awards
Given to one television and one radio station, these awards recognize broadcasters and their corporate or community partners for exemplary public service.

Omni Broadcasting
Partner: Prevent Child Abuse Minnesota
Omni Broadcasting Company consists of ten FM radio stations and two AM radio stations in Central and Northern Minnesota. Each December, Omni stations broadcast the annual 24-hour "Radiothon to End Child Abuse." In 2007, Omni stations provided free airtime valued at $276,000. The 2007 radiothon raised over $220,000. More than $2 million has been raised since the partnership began in 1989.

KTVK Phoenix, AZ
Belo Corp.
Partners: Fore Adoption Foundation and Aid to Adoption of Special Kids
Since "Are You My Family" premiered in June 2006, 59 children have been featured on the KTVK newscast and on the web. Of those, 32 have been matched with adoptive families - well over twice the rate at which these children are normally adopted. In 2007, the station also produced a special half-hour program to explain the adoption process. Because of the success of this special partnership, the state agency responsible for these children is considering expanding the strategy throughout the state of Arizona.

Service to America College Radio Award
This award recognizes a non-commercial or commercial tax-exempt college radio station for its efforts to serve its community.
WCRX Chicago, IL
Columbia College Chicago
WCRX Radio, Columbia College Chicago, is deeply connected to the students and to the community it serves. From a food drive to benefit the Greater Chicago Food Depository and its Job Outlook '07 to award-winning student produced PSAs and original programming, WCRX provides excellent student opportunities and experiences, creating future broadcast leaders. In 2007, WCRX won two student production awards from College Broadcasters, Inc. - one for best documentary and one for best PSA.

In addition to recognizing broadcasters for outstanding service to their local communities, the Leadership Award, the NABEF's highest honor, will be presented to Quincy Jones. The Samaritan Award will be presented to Randy Owen who will accept the award on behalf of Country Cares for St. Jude Kids.