Nassau Taps StratosAudio for Interactivity
Apr 30, 2002 12:00 PM
Century City, CA, and Princeton, NJ - Apr 29, 2002 - Nassau Broadcasting Partners LP has signed an agreement with StratosAudio to enable interactivity with conventional FM radio with the first live installations to be put in place by July of this year. Nassau is the first broadcast group to incorporate interactivity into its conventional FM radio stations.
Nassau announced that the first station to go live will be 97.5 WPST, which serves the Philadelphia area, with plans to extend interactivity to other Nassau properties upon successful completion of initial tests. StratosAudio''s interactive services provide consumers with the ability to immediately identify and purchase on-air content such as music and advertisements during a radio broadcast.
StratosAudio''s worldwide patent-pending technology will allow radio listeners and mobile phone users to instantly purchase music and other content, and respond to advertisements and talk shows at the press of a button while listening to conventional radio. The company is beginning its service in Europe and the U.S.