New Norwegian Radio Station Causes Run on DAB+ Receivers

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New Norwegian Radio Station Causes Run on DAB+ Receivers

Oct 10, 2013 11:36 AM, By Doug Irwin, CPBE DRB

Oslo, Norway - Oct 10, 2013 - The new Norwegian station NRK P1+ went on the air on Oct. 2, and it's caused a run on DAB radios in at least a couple of stores, because the station is available only via DAB+.

Tore Eiken, who works at the electronics outlet Coop Obs!Lade in Trondheim, said "It's been absolutely crazy here the last few days. People say they want a DAB radio so they can hear the new radio channel NRK."

Electronics industry statistics show that sales of DAB+ radios are up by 59% compared with the same period last year, according to NRK.no.

The electronics chain Elkj�p has also experienced a significant increase in the sales of DAB+ radios. "There is no doubt that we have experienced a P1 + effect in our sales. Wednesday and Thursday last week we sold about twice as many radios as on a normal day," said the communication manager at Elkj�p, Line Oddekalv. He also said that compared with the same week last year, the chain has experienced an increase of 310 percent in sales of DAB+ radios.

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