Nielsen Announces Enhanced CBET Upgrade Schedule

Additional markets will go live beginning Nov. 2
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COLUMBIA, Md.�Nielsenannounced a tentative upgrade schedule for new enhanced CBET in a webinar today.

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The company shared its methodology for the development and rollout of the new version of its critical band encoding technology last week at the Radio Show in Atlanta. The tech is widely interpreted as the company's answer to 25-Seven System's Voltair.�

The enhanced CBET will go live in the Washington, D.C., and Baltimore markets Monday, Oct. 12.

Encoding upgrades will happen in other markets in a rolling basis and one that the company has made clear is subject to change.

New York, Los Angeles, Chicago, Denver and Seattle are scheduled for Nov. 2; followed by Philadelphia, San Francisco, Detroit, Boston, Providence, Hartford and Salt Lake City Nov. 5; Dallas-Fort Worth, Minneapolis, Cincinnati and Houston will go next on Nov. 10; Atlanta, Indianapolis, Portland, Phoenix, San Antonio, St. Louis, San Diego and Sacramento will upgrade Nov. 13; Nashville, Memphis, Milwaukee, Charlotte, Jacksonville, Norfolk and Raleigh are slated for Nov. 18; and Tampa, Orlando, Austin, Greensboro, Las Vegas, West Palm Beach and Miami will upgrade Nov. 30. �

All 48 markets also�receive�the upgrades; the schedule for additional markers will be shared as it is made available.

The company also shared best practices for the upgrade, including a caution to not shut off the encoder during the process because that will cause issues and require a new unit to be shipped to your station. Additionally, Nielsen says that stations should ideally upgrade the firmware on the backup encoder before moving on to the primary unit(s). The in-station monitor can be used to ensure that the station continues to encode properly.

The full slide deck will also be available on their website to reference for customers and others with questions. ��

Updated rollout schedule, as of 10/9/15:�

Nov. 2: New York, Los Angeles, Chicago, Denver, Seattle

Nov. 5: Philadelphia, San Francisco, Detroit, Boston, Providence, Hartford, Salt Lake City

Nov. 10: Pittsburgh, Dallas-Ft. Worth, Minneapolis, Cincinnati, Houston-Galveston, Kansas City, Cleveland, Columbus

Nov. 13: Atlanta, Indianapolis, Portland, Phoenix, San Antonio, St. Louis, San Diego, Sacramento

Nov. 18: Nashville, Memphis, Milwaukee, Charlotte, Jacksonville, Norfolk, Raleigh

Nov. 30: Tampa, Orlando, Austin, Greensboro, Las Vegas, West Palm Beach, Miami

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