NEW YORK�Nielsen has certified jacapps V4, Jacobs Media's�mobile application for iPhone and Android. Broadcasters can now generate measurement data consistent with Nielsen�s on-air ratings and increase the value of mobile streaming, according to a release from the companies.
Until now, �program directors have been reluctant to heavily promote their mobile app for fear of losing listening credit,� says jacapps President Paul Jacobs. �Now mobile streaming data will be additive for broadcasters and will help them showcase expanded reach, and help advertisers better connect with consumers.�
Nielsen EVP/Managing Director Matt O�Grady adds that with the certification, Nielsen will now be better able to help radio clients quantify �the size and nature� of their listening audience across broadcast and digital platforms.