Nielsen Drops Radio Ratings

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Nielsen Drops Radio Ratings

Dec 14, 2010 11:57 AM

New York - Dec 13, 2010 - In a brief statement, Nielsen quietly ended offering radio rating services in the United States. The statement reads:

"The Nielsen Company has decided to end its measurement of radio in the United States, as of the Fall 2010 period. Back data and limited access to Radio Advisor software will continue to be available for use by Nielsen clients, as required. This decision has no impact on The Nielsen Company's international radio measurement, and we will continue our radio measurement operations in each of the 11 countries we currently serve."

Nielsen began offering radio rating services in 2008 when Cumulus sought proposals for a new small-market, diary-based service. The service has been used by Cumulus, Clear Channel, Maverick Media, ESPN Radio and Black Crow in various markets.

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