NuVoodoo Study: Facebook Still Dominates

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NuVoodoo Study: Facebook Still Dominates

Aug 28, 2014 2:12 PM

CINCINNATI�NuVoodoo Media Services, a media research and marketing company, has released more findings from its latest NuVoodoo Ratings Prospects Study, which drew from nearly 1100 respondents, ages 14-54, in all PPM markets to update NuVoodoo''s insights on emerging social media platforms.

�Facebook remains the dominant Social Media platform among these 14-54 year olds and, despite all the hype surrounding them, both Snapchat and Vine are comparatively small players overall,� said NuVoodoo vice president of research Leigh Jacobs. �While other players get more coverage, Instagram has the deepest penetration among our sample of Teens 14-17 after YouTube and Facebook � and is getting traction among Adults 18-34.�

�Among the users of each platform, we netted out those saying they''re using a platform more and those saying they''re using it less,� said Jacobs. �We found continuing positive momentum for Facebook even among 14-17 year olds. Other platforms have stronger momentum, but given its tremendous reach, Facebook remains a powerful tool for connecting with listeners.�

Complete findings of the latest NuVoodoo Ratings Prospects Study are available exclusively to all NuVoodoo clients.