NuVoodoo Study Shows Radio''s Strength
Sep 8, 2014 5:02 PM
CINCINNATI, OHIO�NuVoodoo Media Services says that, among nearly 1100 respondents, ages 14-54 in all PPM markets, 89 percent use radio daily among those who say they would participate in a PPM-style ratings methodology. This finding was on that came out of the marketing and research firm''s latest Ratings Prospects Study.
�These human periscopes who are inclined to participate in the PPM ratings are beneficial in many ways. In our data, we''ve seen that they''re more highly attuned to paying attention to advertising messages and are more likely to enjoy the contests that radio stations use as part of their promotional arsenal,� said NuVoodoo Vice President of Research Leigh Jacobs. �It''s especially beneficial to radio, since fewer listen daily among those who predicted that they wouldn''t participate in a PPM-style methodology.
Complete findings of the latest NuVoodoo Ratings Prospects Study are available exclusively to all NuVoodoo clients.