OFCOM Publishes Third Annual Report on Digital Radio in UK
Oct 18, 2012 1:45 PM, By Doug Irwin, CPBE DRB
London - Oct 17, 2012 - OFCOM has published its 3rd annual report on the state of digital radio in the UK. Digital radio services are available through a number of different platforms including DAB digital radio, digital television, and via the Internet (which includes services received on PCs, radio sets and tablet devices with a Wi-fi connection, and Internet-enabled mobile phones).
Highlights of the findings:
■ The BBC's national DAB multiplex covers 94.3 percent of homes, the national commercial digital multiplex covers 84.6 percent of homes and local DAB multiplexes are estimated to cover 66.4 percent of households. Ninety-five per cent of main TV sets receive a digital television service that carries some digital radio services and 77 percent of homes have a broadband internet connection.
■ Listening on a DAB digital radio set was the most widely-used method of listening to digital radio in the 12 months to the end of 2Q2012, accounting for 64.9 percent of all digital listening hours. Listening through digital television (DTV) accounted for 15.6 percent and listening via online methods accounted for 13.3 percent.
■ In the 12 months to the end of June 2012, RAJAR data show that almost three in ten (29.5 percent) of all radio listening hours were to services delivered over a digital platform. This is a 10 percent increase since the same period in 2009 and a 3.6 percent increase year on year.
■ Three in ten (29.1 percent) of all radio sets sold in the 12 months to 2Q2012 included a DAB tuner, as GfK sales data show. A total of 6.7 million radio sets were sold in this period, a fall of 18.3 percent on the same period last year. Sales of DAB sets remained steady while analog sales volumes were down 1.5 million units year over year.
■ More than four in ten people (41.7 percent) claimed ownership of a DAB digital radio, an increase of 2.8 percent year on year. DAB take-up varies across the UK, ranging from 54.4 percent in Surrey to 25.8 percent in the Scottish Borders. Over one quarter (25.9 percent) of new cars are now fitted with DAB as standard, more than double the proportion fitted with DAB as standard in Q2 2011.
The complete report can be read online.
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