The group says the Monday Lunch and Learn event will be a highlight. RAB President and CEO Erica Farber, CBS Radio Executive Vice President of Operations Scott Herman, Cox Media Group EVP Kim Guthrie will discuss promoting employee buy-in. This event will be held from 12-1:30 p.m.
Later on Monday, from 2-3 p.m., the �Recruiting Radio Sales Superstars in the New Media World� session will be held, immediately followed by �7 Ways to Leverage Your Client Needs Analysis for Radio Sales Success.�
On Tuesday, they will host a �Small and Medium Markets Ides Exchange,� from 10:30-11:30 a.m. During this session, small and medium market broadcasters and consultants share sales and promotion ideas to drive new revenue to stations.
The next afternoon, Wednesday, from 2:25 � 2:55 p.m., they will sponsor �Integrated Radio Advertising: Creating a Win-Win!�