Radio One Enhances RDS, Digital with Quu

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Radio One Enhances RDS, Digital with Quu

Sep 13, 2012 9:32 AM, By Doug Irwin, CPBE DRB

New York and Seattle, WA - Sep 12, 2012 - Radio One has tapped Quu to expand its digital sales and interactive capabilities and offerings through Quu's suite of products. Quu's technology includes dynamic, intelligent, RDS scheduling technology, and Radio One can now leverage RDS and digital assets to increase ad retention for clients and derive new revenue from this infrastructure.

Quu developed an advertising and content management platform that recognizes over-the-air commercials and coordinates enhanced client campaigns on RDS and HD Radio, online and mobile platforms from a single, easy-to-use interface. Over-the-air radio commercials evolve into a visual, synchronized, measurable campaign. Quu's integrated solution suite is currently deployed and delivering top-line revenue in large, medium and small markets.

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