Radio Revenue Grows 3 Percent In November 2006
Jan 5, 2007 2:15 PM
Dallas - Jan 5, 2007 - The Radio Advertising Bureau reports that radio revenue increased three percent in grand total combined spot and non-spot dollars during November 2006 compared to the same month from 2005. Total combined local and national spot revenue for November 2006 was also up three percent over November 2005. National ad dollars climbed 16 percent November 2006 over November 2005, while local sales figures fell one percent November of this year compared to November of last year. Non-spot revenue rose 13 percent November 2006 over November 2005.
Year-to-date, grand total combined spot and non-spot revenue remained flat January through November 2006 over January through November 2005. The total combined local and national spot revenue for the first 11 months of 2006 also remained flat compared to that same time period from 2005. National ad sales figures grew four percent January through November 2006 over January through November 2005. Local ad dollars dropped one percent during the first 11 months of 2006 compared to those same months from 2005. Non-spot revenue grew 10 percent January through November 2006 compared to January through November 2005.
Local and national revenues are based on a pool of more than 150 markets as reported by the accounting firm of Miller Kaplan Arase. Non-spot data has been collected and verified since January of 2002, and reported since September of 2004.