RAJAR Reports Increased Digital Radio Usage Throughout UK
May 21, 2012 4:28 PM
London - May 17, 2012 - RAJAR announced that 90 percent of the UK population 15 years and older tuned to radio stations during the first quarter of 2012. This is slightly down from the record high recorded during the first quarter of 2011, but unchanged with respect to the last quarter of 2011.
Listening to radio via a digital platform (in terms of weekly reach) has increased by 5 percent year over year, with 23.5 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Internet) each week (up from 22.3 million in Q1, 2011).
The share of all radio listening via a digital platform now stands at 29.2 percent compared to 26.5 percent for the corresponding period last year. The share of listening to DAB has increased by 15 percent year over year to 19.1 percent of all listening (16.7 percent in Q1 2011). DAB radio is still the most favored device when it comes to listening to digital radio, accounting for 65.2 percent of all digital hours; however, the share of all listening through DTV has increased from 4.1 percent in Q1, 2011 to 4.4 percent this quarter, and the Internet's share of all radio listening has increased to 3.9 percent for Q1, 2012 up from 3.6 percent in Q1, 2011.
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