Rdio Starts New Streaming Service in India

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Rdio Starts New Streaming Service in India

Jan 21, 2015 10:56 AM, Doug Irwin, CPBE AMD DRB

NEW DELHI�The San Francisco-based music streaming service Rdio has launched a new service in India, according to techchrunch.com. Rdio acquired the Indian streaming service Dhingana in December of 2014, so Rdio''s new service has been expected.

Rdio''s CEO Anthony Bay said that India is Rdio''s largest office outside of the U.S. He believes there is a real opportunity in India, due to the huge growth in smartphone ownership that is anticipated over the coming years.

Rdio''s launch in India means that the service is now available in 61 markets worldwide. The company has plans to expand its presence with more new services in Southeast Asia, in addition to the introduction of its free radio service in other Asian markets.

The Indian market is increasing a target for overseas tech companies. Amazon has also been rumored to enter the music market in India; last year it allocated a $2 billion to growing its presence in the country. The primary focus of that has been its e-commerce business, entry into media is not out of the question.