Riedel Communications Chooses President and CEO for North America

Joyce Benten takes on new leadership role
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WUPPERTAL, Germany � Riedel Communications has chosen a new president and CEO of Riedel North America. Joyce Bente will lead strategy and operations with the primary goal of expanding Riedel�s presence across North American markets.

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Bente has three decades of broadcast industry experience and most recently served as the director of sales for leading broadcast rental company Bexel. She focused on increasing market share and developing new vendor relationships. She also drove the modernization of the company�s digital media plan and the enhancement of cross-collaboration with sister brands.

Earlier positions include vice president of sales with Band Pro Film & Digital and office manager and marketing assistant at Vinten Broadcast Equipment.

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