Sprint Adds NextRadio App to FM-enabled Smartphones
Aug 15, 2013 10:46 AM
Indianapolis - Aug 15, 2013 - Coordination by radio broadcasters led to Sprint installing the NextRadio application in a broad array of FM-enabled wireless devices over the coming years, allowing consumers to listen to their local radio stations on their smartphones.
"Today we set a new course as an industry, one that will bring exciting audience and advertiser engagement opportunities," Emmis Chairman and CEO Jeff Smulyan said. "This announcement is a credit to the entire radio industry, which has unified to make this happen."
The announcement by Sprint also marks the official launch of NextRadio, the smartphone app that delivers an interactive artist and ad experience to FM-enabled smartphones.
Data for the NextRadio app is supplied by TagStation, the cloud-based engine that offers stations the ability to upload branding images that will display as default artwork in the NextRadio app, as well as call letters, format, station name and slogan. This basic, free level of station integration is open to all radio stations and creates a compelling experience within the app as the user is able to quickly associate their local stations with familiar visuals while browsing.
If a station does not register at TagStation, listeners using the NextRadio app will still be able to hear the radio station but may not see the station's logo displayed.
"Whether the station is large market, medium market, small market, commercial or non-commercial, this free service will provide listeners with a visual radio listening experience on the FM-enabled smartphone. Radio stations no longer have to add the cost of Internet Streaming to get local FM radio on a mobile device," said Paul Brenner, Emmis chief technology officer and president of NextRadio. "Adding full TagStation capabilities allows radio stations to offer listeners features like album art and artist information, listener feedback, song tagging capabilities, enhanced advertising options and social integration, which dramatically enhance the listening experience."
Smulyan noted that more than 1,500 stations signed up for the free services offered by TagStation and thousands more are expected following today's product launch. Additionally, industry leaders like Beasley, CBS Radio, Entercom, Greater Media and Hubbard registered for the additional services through TagStation.
The Radio Advertising Bureau and National Association of Broadcasters endorse the idea of FM receivers in smartphones. The NextRadio system brings that feature to select Sprint smartphones and includes every radio station in America on the service. An online demo of NextRadio is available at tagstation.com/NextRadio. Register for the service at www.tagstation.com/signup.
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