StreamGuys and Orban Bring Internet Radio Ecosystem to Life
Apr 14, 2014 3:16 PM
Las Vegas - Apr 7, 2014 - StreamGuys and Orban have joined forces to bring an affordable turnkey streaming service to market that addresses the complete Internet radio ecosystem. The service will help broadcasters cover the entire media landscape of where audiences exist today - and effectively monetize streams to accelerate return on investment.
The service allows broadcasters to use the entire turnkey package, or choose the elements they need today with options to scale moving forward. The overall package emphasizes reliable content delivery and business growth regardless of how many services a particular broadcast requires - ensuring that independent radio stations and large network operators receive equal attention while establishing and growing an online identity.
The complete collection of services addresses the entire content lifecycle, including front-end processing and multiplatform content delivery to ensure quality of service; as well as business software and playout tools to build audiences and drive revenue opportunities.
Process: Orban's audio processing products prepare broadcast signals for multi-platform delivery, retaining optimal signal integrity while encoding metadata-rich streams into multiple formats.
Deliver: StreamGuys' cloud-based streaming architecture streams live and on-demand content to the Web, mobile and in-car devices, internet radios and OTT media players.
Monetize: Dynamic, server-side ad insertion technologies help broadcasters target audiences without complex integrations, while subscription services from StreamGuys enable broadcasters to generate revenue through special content.
Play: The latest HTML5 and Flash player options ensure audiences can tune in from anywhere - including tablets and smartphones - while rich mobile apps drive deeper engagement with listeners.
The package also ensures compatibility with industry-leading automation systems to enhance content management and reporting across multiple streams. Additionally, it incorporates a variety of reporting and analytics tools to help broadcasters understand global audiences, research trends and pinpoint potential growth opportunities.