Targetspot Acquires Ronning Lipset Radio

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Targetspot Acquires Ronning Lipset Radio

Oct 16, 2008 8:11 AM

New York - Oct 15, 2008 - Targetspot has acquired Ronning Lipset Radio. Targetspot claims that the the new combined company will have the largest reach of any online audio advertising network, representing more than 1,000 stations on more than 50 radio groups and Web properties. The network partners include Internet radio and terrestrial broadcasters.

Ronning Lipset Radio's two cofounders and managing partners, Eric Ronning and Andy Lipset, will join Targetspot serving as co-presidents of sales along with the entire Ronning Lipset team.

Ronning served for four years as an executive director at Yahoo where he led a team responsible for building Yahoo's market share with advertising agencies and Fortune 500 company clients. Prior to that, he served as regional vice president for Clear Channel National Radio Sales/Interep Radio in the southeast region, as well as working as VP/director of sales for D&R Radio/Interep and sales manager for Blair Radio/Katz Media in Los Angeles.

Lipset, an 18 year media sales and management veteran, served as director of sales for AOL Music, where he worked with marketers to create programs centered on the company's Music and Radio properties. He also worked as vice president/ director of sales for the New York office of D&R Radio, an Interep company. Lipset has also worked as an account executive at several radio advertising firms such as Hillier, Newmark, Wechsler and Howard Radio Sales/Interep.