Targetspot Adds Arbitron Comscore Online Radio Ratings

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Targetspot Adds Arbitron Comscore Online Radio Ratings

May 14, 2008 3:52 PM

New York - May 14, 2008 - Streaming media advertising company Targetspot will now receive an Arbitron ranking with a third-party accounting of the size and scope of the growing company's listener base. Targetspot's nationwide network of more than 600 stations will receive a Comscore Arbitron Online Radio Rating, which provides average quarter-hour and cumulative (cume) audience estimates for standard dayparts and demographics. The Arbitron Comscore ratings join special agency-focused services that Targetspot offers, including frequency caps and flighting, custom networks, hierarchical accounts, and compatibility with Double Click's Dart and Aquantive's Atlas tracking.

Targetspot allows businesses to create, buy and place advertising messages on Internet radio. Targetspot currently works with CBS Radio and Entercom Communications.