Targetspot and Pulse 360 Announce Pact
Oct 9, 2007 3:42 PM
New York - Oct 9, 2007 - Targetspot and Pulse 360 will market each other's products to their respective advertiser bases. The partnership brings together two companies with a focus on technological innovations.
Pulse 360's advertising and publishing solutions give clients the means to get the most reach and return from their ads and sites. The company has thousands of advertisers and a network of many of the Web's best publishers, and recently launched the first of many Publisher's Vertical Networks to allow publishers to create branded vertical ad networks. Targetspot, which opened its door to advertisers last month, has already signed partnership deals with a number of the top radio and internet broadcasters across the country. The service will be available on over 400 stations nationwide.
Targetspot's technology allows businesses of all sizes to create, buy and place their own advertising messages within streaming media. Using Targetspot's system, advertisers can create customized audio, video, banner and text ads with an array of jingles, sound effects and visuals provided by Targetspot. Clients can also upload their current creative directly into their Targetspot account. Ads are then targeted to a specific demographic, location and/or station.