Targetspot Signs Ando Media Webcast Metrics
Apr 8, 2009 9:35 AM
Providence, RI- Apr 6, 2009- Targetspot has signed on to use Ando's Webcast Metrics product to measure its online listening audience for advertising agencies. Targetspot represents more than 1,000 stations on more than 50 radio groups and Web properties. Webcast Metrics currently measures online listening audiences for more than 5,600 stations.
Webcast Metrics converts standard audience data into traditional measurement metrics (AQH, cume, time spent listening) to provide real-time and on-demand data.
In 2007, Targetspot partnered with Ando Media to provide online ad sales.
Until now, Katz has been the exclusive rep for the Ando measurement service....
Targetspot has partnered with Ando Media to enable Ando's Ad Injector clients to use Targetspot's advertiser marketplace....