TargetSpot Teams With AppNexus for Expanded Programmatic Capabilities - Radio Magazine

TargetSpot Teams With AppNexus for Expanded Programmatic Capabilities

Integration provides advertisers audio supply via AppNexus’ marketplace
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NEW YORK�Digital audio ad platform company TargetSpot has announced an integration with advertising technology company AppNexus that has the goal of assist with the real-time sale and purchase of digital advertising. Through the partnership, AppNexus advertising partners will be able to programmatically buy targeted digital audio supply from TargetSpot.

Through TargetSpot, marketers can deliver messaging programmatically to consumers across music, sports, news, lifestyle, multicultural and podcast audio content. Buyers can also target by content, geography, psychographic and behavioral audience segments.

The new deal with AppNexus is a part of TargetSpot�s continuous expansion of its programmatic offering. Earlier this year it announced a partnership with the Rubicon Project. TargetSpot also has preferred partnerships with streaming audio brands that include CBS Radio�s Radio.com and SBS/LaMusica.

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