The Rules Remain (Mostly) the Same

If we look back, will 2015 be seen as an inflection point for the fortunes of radio?
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If we look back, will 2015 be seen as an inflection point for the fortunes of radio?

I�ve been in broadcasting for many years, and I find myself wondering if I�ll be able to remain employed until such time as I retire. For years we�ve heard about the demise of radio; yet here we still are as the calendar turns to 2016.

If we look back, will 2015 be seen as an inflection point for the fortunes of radio? I have heard, and seen, much of what I would consider to be good news this year. Radio is now known to be the top �reach� media, for example. The return on investment for radio advertisers has been shown to be very good. Live reads are turning into what is now called �native advertising.�

It�s very important to us who work in commercial radio that the medium remains viable for advertisers. Radio has embraced programmatic ad buying, and �advanced advertising� is coming soon.

NextRadio continues to make good headway in the U.S., and RadioDNS is another hybrid radio system gaining acceptance throughout Europe. Both systems are showing that, while Internet connectivity is very important, the ubiquitous nature of over-the-air radio still fulfills a vital function. Nick Piggott, the chair of RadioDNS, has contributed an article to this issue that explains just what RadioDNS is and how it works. I believe the hybrid systems are vital to the future of our industry.

Lee Petro discusses the potential changes to the commission�s rules with respect to foreign ownership, which is an evolutionary change, and the result of the fact that radio is simply one medium amongst many today. There is no longer a reason to believe a company can have too much power and influence, just by means of radio, not in this day and age.

We�re reviewing the latest in audio over IP technology this month � addressing the transition from ISDN to IP.

Chris Cottingham is back, sharing more of his knowledge and experience with remote access to your radio station�s LAN. Wouldn�t it be great if you could solve issues from home, such as changing configurations with IP codecs? Well, in case you didn�t know, you can do those things already.

Our facility showcase features New England Public Radio�s new studio in Springfield, Mass. Its new location in a turn-of-the-century former bank building presented design challenges; but as so often happens, unique challenges result in wonderful outcomes.

As much as we like to discuss changes in technology, we haven�t forgotten about the day-to-day� job. In fact, I�ve started a series about rehabilitating old transmitters. Will the application of some TLC turn that old rig into a lifesaver one day? I�ve seen it happen.

Inside the back cover is the spot we reserve for the Wandering Engineer � who seems to be on a tangent about the new ATSC 3.0 standard for TV. How does that relate to radio? Well, turns out that the new TV standards have similarities to what we�re discussing with hybrid radio �� combining over-the-air reception of programming with features accessible via IP.

We all know how IP has changed the playing field; but it looks like many of the rules, and the outcome, will remain the same. And that makes me feel pretty good about this vocation.


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Radio magazine includes not only a variety of topics and authors, but articles aimed at engineers in different stages of their careers and with different degrees of interest