T-Mobile Now Allows Unlimited Audio Streaming Without Data Charges

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T-Mobile Now Allows Unlimited Audio Streaming Without Data Charges

Jun 20, 2014 10:00 AM, By Doug Irwin, CPBE DRB AMD

Seattle - June 18, 2014 - Beginning immediately, T-Mobile's Simple Choice customers will be able to stream all the music they want from all the most popular streaming services, including Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker, and Spotify � without ever hitting their high-speed 4G LTE data service. Music services from T-Mobile partners � Samsung's Milk Music and the forthcoming Beatport music app from SFX � will also stream without data charges for T-Mobile customers.

With streaming music seeing unprecedented growth in the U.S. and around the world, Americans are increasingly tuning in through their smartphones and tablets. According to T-Mobile, "The old-guard carriers have seen the trends, too, and have responded with a steady stream of programs designed to lock in customers and slam them with overages. Because of this, 37 percent of people say they avoid streaming on their phones � the majority out of fear that they'll use up their data and run into overages."

"Our competitors want you to believe that Internet radio is still free on their networks � but it's not," said Mike Sievert, Chief Marketing Officer for T-Mobile. "On AT&T and Verizon, you're paying for every note of every song you stream. You even pay for the ads. Our goal with Music Freedom is different. We want people to enjoy their music worry-free � the way it's meant to be."

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