The programmatic platform will enable ad buyers to utilize targeted audio campaigns via mobile or desktop.
The new DMP provides the ability to track and target audiences across any device or player. Triton will combine its ability to profile listeners (on any device without the need for cookies or unique device IDs) with eXelate''s cross-platform data cloud infrastructure and insights on consumers'' online purchase intent, household demographics, and behavioral propensities.
�Digital audio has become an important piece of the digital advertising mix, particularly as more and more consumer attention is captured in a mobile context. Until now audio has not been available as part of a multi-channel programmatic buy,� said Triton Digital COO Mike Agovino.