Triton Digital Integrates MediaMath DSP with a2x

Omnichannel DSP adds online audio to programmatic ad buys
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LOS ANGELES � Triton Digital says its audio advertising marketplace, a2x, has been integrated into MediaMath�s omnichannel DSP.

That means MediaMath advertisers can now add online audio from broadcasters and streaming music services to their programmatic buys.

a2x is a programmatic buying marketplace for digital audio. It enables buyers to execute targeted, non-skippable and brand safe audio ad buy.

In the announcement, Triton Digital Managing Director of Market Development and Strategy Benjamin Masse said MediaMath�s �DSP makes integrating audio into omnichannel buys seamless, with simple campaign management, a unified workflow and hands-on support.�

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